The Hotel Ginori Florence is a hotel that has developed its online booking system with your safety, security and peace of mind as its main objective. Protected by an SSL Secured 128 BIT Encryption code, we can guarantee the safety, integrity and confidentiality of all your online transactions.

Note: Your card will not be charged when you make the booking, it is used instead of a deposit to guarantee your reservation. Payment should be made on checking out of the hotel as usual.

Problems Booking?

If for some reason you cannot open the booking form, please click here. Remember, bookings are entirely secure!

Best Rate Guarantee

No third party portal or travel agent has permission to undercut our own rates on this, our official site, so you’re guaranteed the best available rates by booking directly with us.